When you start to build a list chances are you will see the term permission email marketing… so what does it mean exactly?
Permission email marketing is the term given to sending information to a subscriber after getting what we call a Confirmed Opt-In. “Ok Dave, but what is a confirmed optin, you’re not making this any easier…”
OK, well let’s use our own internet marketing email list on this blog as an example, you see the box where we say “the good stuff is on the list” ? (If you aren’t the list, then why not?.. because the good stuff is on the list 
) Well when you enter your details and hit the subscribe button you will notice that this is stage one of the opt-in process.
Confirmed Opt-In (some marketers call it Verified Opt-In) is the process used to make sure only people who want to receive your information are subscribed to your list.
As I say, what I have described above is the first stage. Here is how the whole thing comes together.
Permission Email Marketing Advantages
Permission Email Marketing Summary
Permission email marketing used in conjunction with a confirmed opt-in gives you proof that all subscribers did request your information, and protects you from false spam complaints.
Permission leads to better email deliverability and ultimately, better results from your permission email marketing.
